Matt Dudek

Q: Tell us what it is you really do here.

A: Technically, I write. But it's really much more than that. I think I have a knack for looking at things differently. I guess that's sort of what creatives do, look at the ordinary or mundane and come up with something completely unexpected—but at the same time functional. I'd have to say it's a pretty sweet gig. And lots of fun, too!

I also enjoy giving Mara a hard time on a daily basis (see Mara Orrico).

Q: How did you decide on copywriting for a career?

A: Actually, as a young boy I wanted to fly jets and serve my country during the Cold War… but down goes the Berlin Wall and the rest is history. Then for a little while I wanted to play in the NBA, but I can’t dunk—thus, copywriter!

Q: What did you do in the past that prepared you for this job?

A: Most importantly, I read lots of books. Not how-to guides so much, but fiction, non-fiction, biographies and lots of other stuff with words. With that, I tried to really focus on writing as a craft and how words can be orchestrated into a message or story.

I also hit the gym... you know, cardio, free weights and stuff.

Q: You used to dominate on the Rugby field. So you’re athletic and creative?

A: Yep, I played rugby in college… or should I say survived? For all the hard knocks and injuries, Rugby provided for some interesting times and some even more interesting acquaintances. Never could I imagine a better setting for creative inspiration than with the strange and bizarre characters you might meet on a rugby pitch.

Q: Be honest. What’s your favorite thing about being a copywriter?

A: Without a doubt, it’s the lack of math.