Brian Crowley

Q: Tell us what it is you really do here.

A: I guide the creative and positioning strategy for every PMG client, making sure we’re always giving meaningful and memorable expression to their brand. Of course, what I really do here day to day is work alongside a deeply talented team of writers and designers to bounce ideas, collaborate, and deliver some truly amazing work.

Q: What made you decide on a career in Marketing?

A: I learned early on that communicating ideas—finding the most effective way to reach someone—was endlessly exciting and challenging for me. It began when I studied creative writing and journalism, and eventually led to marketing as my career. I’ve been practicing this for more than ten years now at PMG, and it still feels like I’m just scratching the surface of what’s possible.

Q: What things did you do in the past that prepared you for this job?

A: My background is in writing and film – but I’ve always been interested in psychology, sociology and business, too. That may sound like a random set of interests, but it’s amazing how my role can bring them all together. When you’re developing a new brand positioning or crafting a new tagline, you often find yourself drawing from your passions in unexpected ways.

Q: A little birdie told us you write plays and comedy sketches on the side? Details please!

A: Your “little birdie” is correct. I’ve written and directed a few shows at Second City here in Chicago. Check out our News section for details about any upcoming productions.

Q: In your humble opinion, what are the best and worst movies of all time?

A: I’d like to stay focused on the good: Lawrence of Arabia is my favorite film. And I never watch it at home, only on the big screen in 70 millimeter, the way God and David Lean intended. Also, not a month goes by that I don’t watch a film by Robert Altman.